How to Change Your LinkedIn Profile Link

Customizing your LinkedIn profile link is a simple yet effective way to enhance your professional branding and improve your online presence. Following the steps outlined in this article, you can easily change your LinkedIn profile URL to a personalized link that reflects your name or professional brand. Remember to keep it concise, easy to remember, and consistent with your personal branding efforts across different platforms. A customized LinkedIn profile link looks more professional and makes it easier for others to find, connect, and remember you in the competitive professional landscape. So, take advantage of this feature to make your LinkedIn profile stand out.

Why change your LinkedIn profile link?

When you first create a LinkedIn profile, the platform assigns a default URL with a random string of characters. This default URL may not be user-friendly or easy to remember, making sharing your profile with others challenging. Changing your LinkedIn profile link to a personalized URL can enhance your professional branding and improve your online presence. A personalized URL looks more professional and makes it easier for others to find and connect with you on LinkedIn.

How to change your LinkedIn profile link

Now that we understand the importance of having a customized LinkedIn profile link let’s explore the step-by-step process of changing it:

Step 1: Access your LinkedIn profile settings

Log in to your LinkedIn account and navigate to your profile page. In the top right corner of the page, click on the “Me” icon, which will open a dropdown menu. From the dropdown menu, select “Settings & Privacy.”

Step 2: Edit your public profile settings

In the “Settings & Privacy” section, you will see various privacy and visibility options. Look for the “Privacy” tab and click on it. Then, scroll down to the “How others see your LinkedIn activity” section and click “Edit your public profile.”

Step 3: Customize your LinkedIn profile URL

On the “Edit your public profile” page, you will find several settings related to your public profile visibility. Look for the “Edit your custom URL” section and click on the pencil icon next to your current LinkedIn profile URL.

A pop-up window will appear where you can enter your desired personalized URL. Keep in mind that LinkedIn has certain guidelines for customizing your URL. You can only use letters, numbers, and hyphens in your URL, and it must be between 5 and 30 characters long. Choose a URL that reflects your name or professional brand, making it easy for others to recognize and remember.

Step 4: Save your changes and share your new profile link

After entering your desired URL, click the “Save” button to apply the changes. LinkedIn will check the availability of the URL, and if it’s available, your new personalized profile link will be saved. You can now share your new profile link with others, whether it’s through email signatures, business cards, or other professional networking platforms.

Tips for choosing a personalized LinkedIn profile URL

When selecting a personalized URL for your LinkedIn profile, consider the following tips:

1. Use your full name: Using your full name in the URL can make it easier for others to find and recognize your profile. If your name is common, you may need to add a middle initial or your profession to make it more unique.

2. Keep it short and simple: While LinkedIn allows URLs up to 30 characters, it’s best to keep it concise and memorable. Shorter URLs are easier to type and share, increasing the likelihood that others will visit your profile.

3. Be consistent: If you have already established a personal brand or have a website with a custom URL, try to maintain consistency by using a similar URL for your LinkedIn profile. This will help in reinforcing your professional identity across different platforms.

4. Avoid numbers and special characters: Including numbers or special characters in your URL may make it more challenging to remember and type. Stick to letters and hyphens to keep it clean and professional.

Benefits of a customized LinkedIn profile link

Having a customized LinkedIn profile link offers several benefits that can enhance your professional branding and networking efforts:

1. Professional branding: A personalized URL adds a touch of professionalism to your LinkedIn profile. It shows that you have taken the time to create a polished online presence, which can leave a positive impression on potential employers, clients, or collaborators.

2. Easy to remember and share: A concise and memorable URL makes it easier for others to remember and share your LinkedIn profile. Whether you are networking at an event, emailing, or connecting on other social media platforms, a customized URL helps others find and connect with you effortlessly.

3. Improved search engine visibility: LinkedIn profiles are often among the top search results when someone searches for an individual’s name on search engines. By customizing your URL, you increase the chances of your profile appearing higher in search results, making it more visible to potential employers or collaborators.

4. Enhanced personal branding across platforms: If you have a personal website or blog, using a similar URL structure for your LinkedIn profile can create consistency across different platforms. This consistency reinforces your brand and makes it easier for others to recognize and remember you.

5. Increased credibility: A personalized LinkedIn URL can increase your profile’s credibility. It shows that you are committed to building a professional online presence and can help differentiate you from others who still use the default LinkedIn URL.

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Nick Abraham

Nick Abraham is the Founder of and a recognized expert in B2B lead generation, specializing in pay-per-meeting-ready leads. He is also a Partner and Co-Founder at both Scrubby and Golden Leads, where he drives strategic growth and innovation. With over 22,000 followers on X, Nick is a vocal advocate for advancements in lead generation. His successful leadership at and active role in underscore his effective strategies and significant impact across the industry. As a spokesperson and thought leader, Nick continues to influence discussions surrounding SaaS and agency growth.