Optimizing your images for LinkedIn is essential for creating a strong and professional online presence. Following the recommended image sizes and implementing best practices can enhance your profile, increase engagement, and make a lasting impression on the LinkedIn community. Regularly review and update your visuals to stay relevant and aligned with your personal or business goals.
Profile Picture
Your profile picture is one of the first things people see when they visit your LinkedIn profile, so it’s important to make a positive impression. A professional and well-sized profile picture can help you establish credibility and build trust with your connections.
The recommended size for a LinkedIn profile picture is 400 x 400 pixels. However, LinkedIn also accepts images with a minimum size of 200 x 200 pixels. It’s important to note that LinkedIn will automatically resize and crop your image to fit the designated space, so make sure the focal point of your picture is centered.
Cover Photo
The cover photo is a prominent visual element on your LinkedIn profile, allowing you to showcase your personality, brand, or professional interests. It allows you to create a visually appealing backdrop that complements your profile picture and reinforces your personal or business brand.
LinkedIn recommends a cover photo size of 1584 x 396 pixels. This size ensures your cover photo is displayed properly across different devices and screen resolutions. Choosing a high-resolution image representing your professional identity or aligning with your brand message is essential.
Shared Images
When you share images on LinkedIn, whether in a personal update, a company page post, or a LinkedIn article, it’s important to consider the optimal image size to ensure maximum visibility and engagement.
The ideal image size for shared images on LinkedIn is 1200 x 627 pixels. This size ensures your images are displayed clearly and attractively in the LinkedIn feed. Images with a 1.91:1 aspect ratio work well on the platform. Additionally, LinkedIn supports PNG, JPEG, and GIF file formats for shared images.
LinkedIn Ads
If you plan to run advertising campaigns on LinkedIn, it’s crucial to understand the recommended image sizes for different ad formats. Properly sized and visually appealing ad images can significantly impact the success of your campaigns.
The recommended image size for single-image ads is 1200 x 627 pixels, similar to shared images. This size ensures your ad is displayed optimally on desktop and mobile devices.
For carousel ads, each image within the carousel should have a size of 1080 x 1080 pixels. Maintaining image size and aspect ratio consistency is important to create a visually cohesive and engaging carousel experience.
Video Ads
Video content is becoming increasingly popular on LinkedIn, and the platform provides various video advertising options to help you reach your target audience effectively. When creating video ads, it’s important to consider the recommended video dimensions.
LinkedIn recommends a video aspect ratio of 16:9, with a minimum resolution of 360p and a maximum resolution of 1080p. The recommended video file formats are MP4 or MOV, with a maximum file size of 5GB.
Best Practices for LinkedIn Images
Now that we’ve covered the recommended sizes for different LinkedIn images let’s explore some best practices to ensure your visuals stand out and engage your audience effectively:
1. Maintain professionalism: LinkedIn is a professional platform, so choosing images that align with your personal or business brand is important. Use high-quality images that reflect your expertise, industry, or work environment.
2. Optimize for mobile: With a significant portion of LinkedIn users accessing the platform via mobile devices, ensuring your images are mobile-friendly and displayed properly on smaller screens is crucial. Test your images across different devices to ensure optimal visibility and legibility.
3. Use compelling visuals: Images that capture attention and evoke emotions perform better on LinkedIn. Consider using images that tell a story, highlight a benefit or pique curiosity. Avoid using generic stock photos and opt for authentic and relevant visuals.
4. Maintain brand consistency: If you’re representing a business or personal brand on LinkedIn, it’s important to maintain visual consistency across your profile picture, cover photo, and shared images. Use consistent colors, fonts, and design elements to create a cohesive and recognizable brand identity.
5. Test and iterate: LinkedIn provides analytics and insights on the performance of your posts and ads. Use this data to analyze the engagement levels of different visual elements and iterate based on your findings. Test different image sizes, formats, and styles to identify what resonates best with your audience.
