#sdr churn

LinkedIn Outreach for B2B SaaS: Covering a Finite ICP Without Burning Your List

B2B SaaS has a narrow, countable ICP, which makes the scarce resource credible distinct first touches rather than raw message volume. Here is the coverage arithmetic, why multi-persona selling needs more than one sender identity, what happens to your connection graph when an SDR churns at month fourteen, and where the honesty line sits.